Absolut returns to the Metaverse 🍸
🍸 Absolut Vodka is returning to the metaverse for a second year with a new human connection-focused strategy, partnering with Hey! Vina, where they will launch the Find Your ‘Best Festival Friend’ platform for this year's Coachella festival.
🤖 This campaign shows that brands continue to explore the metaverse for limited-time activations around big events despite the metaverse losing some of its luster.
🌟 The revamped AbsolutLand on Decentraland will feature music from Two Friends, cocktail-themed NFT wearables, vending machines to order cocktails, and a chance to taste the brand’s newest flavour, Absolut Wild Berri.
💕 The brand will also promote human connection with a special-edition cocktail kit, which enables customers to send an additional kit to a friend, and the new ‘Find Your Best Festival Friend’ platform, which features a quiz to help find like-minded festival friends.
🌍 "We see how ‘phygital’ marketing experiences foster new connections and bring people together, which is why Absolut has further invested in Coachella to create an all-around inclusive experience," said Matt Foley, vice president of marketing at Absolut.
#Absolut #Metaverse #Insights
Read the article: https://www.marketingdive.com/news/absolut-metaverse-coachella-hey-vina-alcohol-marketing/646833/
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