Adobe unveils Firefly, to compensate creators and protect copyrights.

🌟 Adobe is at it again, this time with the release of Firefly – a generative AI tool that compensates creators for their content and allows them to opt-out of having their work used to train the model.

🔥 Firefly is designed for marketers, ecommerce retailers, and content creators alike, enabling them to generate different versions of images and text effects with ease, while providing alternate versions of campaigns in real-time for optimal performance.

🔑 With generative AI being a hot topic of debate for issues of ownership and royalties, Firefly is expected to address these concerns through a secure platform that integrates a vast, licensed collection of images that will ensure it does not infringe on anyone’s intellectual property.

💡 Adobe President of Digital Media, David Wadhwani, sees this release as the next evolution of AI-driven creativity, allowing creators from top-tier professionals to those just starting in the industry to be more productive and creative by integrating generative AI into their workflows.

#AItools #CopyrightProtection #Insights

Read the article: https://www.campaignasia.com/article/adobe-unveils-firefly-to-compensate-creators-and-protect-copyrights/483747

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