Apple is about to unveil a $20 billion platform

💡 Investment firm Morgan Stanley has raised its Apple price target to $190 on the expectation it will launch a category-defining AR and VR headset and in doing so, dramatically expand the market.

💸 "Longer-term, we anticipate the combination of technological improvements, new use cases, and lower price points can drive the AR/VR headset TAM to $100B by 2030, and over $500B by 2037," say the analysts.

📈 Morgan Stanley predicts that Apple's headset will do better than the Apple Watch. The growth prediction is based on how "Apple has historically driven Total Addressable Market (TAM) expansion in new markets it enters."

📊 That same survey put Facebook/Meta sixth, also behind Samsung, Amazon, and Microsoft.

💭 Apple's Reality Pro headset will impact the AR/VR industry and drive the growth of the market. By expanding the Total Addressable Market and offering unique use cases, Apple has the opportunity to establish AR/VR as the next major standalone compute platform.

#Apple #AugmentedReality #VirtualReality #Insights

Read the article: https://appleinsider.com/articles/23/06/02/morgan-stanley-hikes-aapl-target-to-190-because-reality-pro-will-be-a-20-billion-platform

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