Apple prices Vision Pro AR headset 📈.

👀 Apple Inc. has unveiled its latest augmented-reality headset, the Vision Pro, pricing it at $3,499, more than three times the cost of Meta's VR devices that dominate the AR/VR market.

🤔 The device, set to release early next year in the US with more countries following in 2024, is controlled by the user's eye, hand, and voice, which Apple CEO, Tim Cook, describes as "spatial computing."

🌎 The headset has a three-dimensional camera and microphone system that captures videos and pictures that can be viewed in 3D. In addition, the device has an exterior display that shows the user's eyes to people on the outside world.

💻 Apple said they have been working with Adobe, Microsoft, and Unity to put their apps on the new headset, and Walt Disney's Disney+ will be available on the device on day one.

🧐 The headset launch sees Apple test a market that has yet to gain traction with consumers and put it in direct competition with Facebook-owner Meta Platforms.

🤖 Furthermore, Apple quietly imbued several smaller features with AI, like live transcriptions of voicemails.

👍 The launch of the Vision Pro surely highlights Apple's advance in the AR/VR market, competing directly against heavyweights like Meta Platforms.

#AppleLaunch #VisionPro #Insights

Read the article: https://www.reuters.com/technology/apple-expected-reveal-mixed-reality-headset-developer-conference-2023-06-05/

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