Apple tells developers not to call their AR or VR apps AR or VR apps
🚀 Apple's Vision Pro VR/AR headset has stirred things up in new guidelines for visionOS developers!
💡 Interestingly, the tech giant now suggests referring to their Vision Pro apps as 'spatial computing apps,' dropping the popular AR and VR designations.
🌐 This shift towards spatial computing language could be Apple's strategy to distinguish its offerings from other VR/AR headsets in the market, like Meta's Quest 3.
🤔 It baffles me a little how the same company relied on describing this headset as an 'entirely new AR platform'. Seems a bit inconsistent, don't you think?
🎮 In other news, developers are required to notify if their app contains quick movements or sudden camera perspective changes. This ensures users are well-informed and prepared for the experience they are stepping into, a thoughtful touch, indeed!
💲With a hefty price tag of $3,495, the Apple Vision Pro is certainly going to be a preferred choice for those with a deep interest and investment in the future of technology.
💭As a digital transformation guide, I see this as a prime example of how technology companies are collectively shaping the future of AR and VR. By establishing its own terminology, Apple is challenging the norm and propelling us closer to widespread immersive experiences. To be honest, it's not any different than Meta calling what was previously conceptualized as the Spatial Web or Cyberspace, adding a little nuance, and then terming it the Metaverse. You could even argue it’s a term being reclaimed.
😎 I look forward to witnessing the ripple effects of this move.
#SpatialComputing #AppleInnovation #Insights
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