Building a great customer experience in the Metaverse 📈

📈 More and more firms are taking advantage of the metaverse to provide customers with interactive experiences that improve their relationship with customers.

👀 Catering to customers' needs, the metaverse can help consumers in many ways, such as discovering and exploring products, facilitating fusions of physical and virtual experiences, and rekindling interaction with AI-powered "digital humans" present in virtual environments.

🛳️ Royal Caribbean and other brands have found a way to engage potential customers with the metaverse. Celebrity Cruises, in particular, launched the first virtual cruise ship where prospective passengers can tour the ocean liner, interact with AI-powered ship designers, and explore many destinations.

🚘 The seamless interface between virtual and physical experiences has also given fast-rising fashion brand Charli Cohen the advantage of producing both limited editions of physical and virtual clothing, thanks to the help of iconic gaming company Pokémon and department store, Selfridge's.

🎮 Beware of challenges and the change in consumer experience this innovation brings! Companies must, therefore, familiarize themselves with "the drop," participate in games and contests, and follow the data trail to gain analytical insight into customer behavior and experience.

💡 How can your organization take advantage of metaverse to enhance customer interactions and experiences?

#Metaverse #DigitalHumans #CXstrategy #DataAnalysis #Insights

Read the article: https://hbr.org/2023/04/building-a-great-customer-experience-in-the-metaverse

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