ChatGPT is selling cars in the metaverse 🚘
🚘🌐 The future of car shopping is becoming increasingly immersive and digital, as seen in the recent developments from Fiat and Kia. The two automakers have introduced "metaverse" showrooms that allow customers to browse, interact with, and even purchase vehicles from the comfort of their homes. 🏠
The Fiat Metaverse Store, developed in collaboration with Microsoft and Touchcast, utilizes ChatGPT's generative AI platform to provide customers with virtual assistance from "Fiat Geniuses" who can answer questions in real-time. Even more complex inquiries can be directed to human specialists who can enter the virtual showroom from anywhere in the world. Kia Germany has also launched a metaverse store on the Engage platform, offering a similar immersive shopping experience.
While the metaverse may not yet replace in-person car shopping entirely, these developments represent a significant shift in the industry towards a more efficient and interactive car-buying experience. 💻👨💼👩💼
As the automotive industry continues to evolve, it's exciting to see how emerging technologies like AI and immersive digital platforms are being applied in practical ways. 🚗👀
Read the article: https://www.axios.com/2023/02/28/chatgpt-ai-sell-fiat-cars
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