Coca-Cola to talk AI & Metaverse at AD Age's Web3 Summit 🥫

🤖 Coca-Cola's head of global creative strategy and content, Pratik Thakar, will be discussing the role of AI in the metaverse at Ad Age's Web3 Summit on May 9.

🌐 The two-day virtual event will explore the implications of Web3 technology, including digital twinning and the integration of inclusivity in the metaverse. Day two will cover the opportunities for brands to tap into today, such as creating crypto wallets and digital avatars.

👨‍💼 Thakar, who has been with Coca-Cola for more than a decade, will share insights on how the company is planning its strategy around these two technologies. He is also driving AI experimentation within Coca-Cola, using innovative tools like ChatGPT and DALL-E to create brand artwork.

💭 The convergence of AI and the metaverse presents tremendous opportunities for brands to democratize creative experiences for consumers. Coca-Cola's use of NFTs and Web3 tools in their marketing efforts shows a commitment to exploring the potential of these emerging technologies.

🔍 Keep an eye on Thakar's keynote session at Ad Age's Web3 Summit for insightful perspectives on the future of AI and the metaverse.

#Web3Summit #Metaverse #Insights

Read the article: https://adage.com/article/digital-marketing-ad-tech-news/coca-cola-talk-ai-and-metaverse-ad-ages-web3-summit/2486641

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