Emmerdale is joining the metaverse with two new ITV projects 📢

👔 In a fascinating development, Emmerdale, the beloved soap opera, is set to extend into the metaverse with two new ITV projects in collaboration with The Screen Industries Growth Network (SIGN) and XR Stories.

🌐 The projects, known as 'Extending Emmerdale', will use Emmerdale's iconic intellectual property to create experimental prototypes in the interactive virtual world of the metaverse. This innovative use of the metaverse provides a unique opportunity for the soap opera to expand its brand and offer new ways for audiences to engage with the show.

💡 This exciting use case for the metaverse highlights the potential for organisations to extend their intellectual property and create new, immersive experiences for audiences. The combination of cutting-edge technology and Emmerdale's beloved characters and stories is sure to create a buzz in the industry and set a new standard for interactive content.

🚀 It's an exciting time for Emmerdale and the metaverse, and we can't wait to see what's next for this dynamic partnership.

Read the article: https://www.digitalspy.com/soaps/emmerdale/a43038061/emmerdale-metaverse/

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