Google's Big Move in AI-Powered Ads
๐ Are you ready for the dawn of a new era in advertising?
๐ง The tussle between AI-generated and human-made content is set to reach fever pitch in 2024, not least because of moves by tech giant, Google.
๐ Google has unveiled a smart AI assistant for Google Ads, not just any chatbot, but a tool designed to expedite the ad campaign process.
๐ฅ๏ธ All you have to do is feed it your website URL, and presto! The AI assistant will trawl through your site, developing fitting ad text, keywords, and tailored product images.
๐ In essence, Google is removing the guesswork from creating ads. Now, you may argue that AI-generated content isn't top-notch, and ordinarily, you'd be right.
๐ฏ But here's the kicker, Google's AI feedback loop will only spur the tech giant to polish its AI-generated content to drive more clicks, ergo more revenue.
๐ Paired with similar actions by Facebook and LinkedIn, business communications may become dominated by AI-crafted content. LinkedIn's contentious "help me write" feature has already ruffled feathers in its indistinguishability from human-written content.
โณ Only time will unravel the future of this AI-content revolution. From my perspective, I see a disruptive change that companies need to be prepared for. It's paramount to stay ahead of these advancements.
#AIRevolution #FutureOfAdvertising #Insights
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