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Holograms, AR technology and RFID tags: The store of the future is taking shape. 🛒
👀 The future of shopping is here and it's looking brighter than ever. From digital mannequins and smart mirrors to holograms and RFID tags, retailers are embracing cutting-edge tech to create remarkable shopping experiences that exceed Gen Z’s expectations.
👗 Brands like Uniqlo, Zara, and H&M are piloting in-store retail solutions that allow customers to discover new products, try on clothes with RFID-tagged smart mirrors, and checkout seamlessly thanks to RFID-enabled self-checkouts.
💡 Insights from a recent Klarna study reveal that Gen-Zers expect to use virtual dressing rooms, augmented reality, and artificial intelligence to choose clothes that best fit their body and fashion style.
👨💻 As digitization transforms the retail experience, fashion brands can use data collected through technologies like hologram models and QR codes to better understand their customers' behavior both online and in-store.
💻 Augmented reality try-on is also evolving, with Coach's technology partner ZERO10 presenting a one-stop AR store prototype at the Viva Tech conference in Paris. This could reduce store rental costs and allow brands to expand their presence to festivals, airports, and public spaces.
🤔 What do you think about these technological advancements in retail and their future implications? Share your thoughts in the comments below!
#retailinnovation #futureofshopping #Insights
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