Levi’s Will Begin Testing AI-Generated Models 🌟
👀 Levi's has made headlines by announcing it'll be using hyper-realistic AI-generated models alongside real-life models to create a more diverse representation of their products.
🤖 With LaLaLand.ai as its partner, Levi's aims to mix body types, sizes, and skin colours by supplementing them with AI-generation models.
👥 Though Levi's remains committed to hiring human models with diverse characteristics, the brand recognizes that it's impossible to have everyone represented, and research shows that customers buy more products when they see them worn by a diverse range of models.
💻 While it's not new for fashion to use virtual models, the decision by Levi's to invest in AI-generated models that appear indistinguishable from their human counterparts marks a significant advancement in the use of artificial intelligence in fashion.
💡 This raises questions about the potential for AI to make fashion more inclusive while also disrupting standards and opening new opportunities for diverse models.
🌍 Beyond the face-value sentiments given to us from organisations using AI models, there is a much more nuanced conversation that must be considered when it comes to technology and its role in reflecting the diversity of society.
🤝🏽 As the technology advances, it's important for brands to ensure that their avatars are a true reflection of society and not just a fetishised version of diversity.
🤔 On the one hand, organizations that use AI models can be seen as representing diverse groups, but on the other hand, they may also be using the image of diverse talent without actually providing relevant opportunities for them.
🙌 In other words, technology must not only reflect diversity but also actively cultivate opportunities for diverse groups, rather than just using diversity as a marketing tool.
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