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Maybelline Promotes New Mascara With Building-Scale AR Mirror ๐๏ธโ๐จ๏ธ
๐ฃ Embracing the beauty of immersive experiences, the new Falsies Surreal mascara by Maybelline New York stepped up its promotion game with an oversized AR mirror installation in Ukraine.
๐ข In partnership with XR company Ffface.me, a monumental building-scale AR mirror was brought to life on the facade of Kyiv's Gulliver Mall - setting a world record with its screen size of 4,000 sq. meters.
๐ฅ As a digital innovation expert, I found it spectacular how people could interact with this AR experience. By simply using a kiosk below the screen, they could virtually try on the new mascara, seeing themselves reflected on this colossal screen.
โจ The result? A staggering 3 million organic views and mentions on its debut day only. According to Alina Odolska, Group Brand Manager at Maybelline NY, "this is only the tip of the iceberg".
๐ Having facilitated numerous workshops on emerging technologies, I concur with Polina Klekovkina, COO of Ffface.me, on her belief that this is just the beginning of AR technology breaking boundaries. The success of this innovative marketing strategy demonstrates a significant shift in consumer engagement.
๐๏ธโ๐จ๏ธ In my honest opinion, AR mirrors could soon revolutionize the entire retail industry. It's more than just technology; it's about creating an emotional, real-time connection with consumers. Its power transcends borders, and its potential is yet to be fully explored. Prepare for a more immersive, interactive, and inclusive retail experience.
#ARInRetail #FutureOfMarketing #Insights
Read the article: https://www.adweek.com/brand-marketing/maybelline-building-scale-ar-mirror/
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