Maybelline Promotes New Mascara With Building-Scale AR Mirror 👁️🗨️
📣 Embracing the beauty of immersive experiences, the new Falsies Surreal mascara by Maybelline New York stepped up its promotion game with an oversized AR mirror installation in Ukraine.
🏢 In partnership with XR company Ffface.me, a monumental building-scale AR mirror was brought to life on the facade of Kyiv's Gulliver Mall - setting a world record with its screen size of 4,000 sq. meters.
👥 As a digital innovation expert, I found it spectacular how people could interact with this AR experience. By simply using a kiosk below the screen, they could virtually try on the new mascara, seeing themselves reflected on this colossal screen.
✨ The result? A staggering 3 million organic views and mentions on its debut day only. According to Alina Odolska, Group Brand Manager at Maybelline NY, "this is only the tip of the iceberg".
🚀 Having facilitated numerous workshops on emerging technologies, I concur with Polina Klekovkina, COO of Ffface.me, on her belief that this is just the beginning of AR technology breaking boundaries. The success of this innovative marketing strategy demonstrates a significant shift in consumer engagement.
👁️🗨️ In my honest opinion, AR mirrors could soon revolutionize the entire retail industry. It's more than just technology; it's about creating an emotional, real-time connection with consumers. Its power transcends borders, and its potential is yet to be fully explored. Prepare for a more immersive, interactive, and inclusive retail experience.
#ARInRetail #FutureOfMarketing #Insights
Read the article: https://www.adweek.com/brand-marketing/maybelline-building-scale-ar-mirror/
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