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Metaverse advertising issues are not new, but they do present heightened risks. 🤖
💡 Brands need to ensure their metaverse ads are clear to consumers.
🌎 In the decentralised world of the metaverse, understanding which countries' advertising regimes apply can be challenging.
👨💼 Existing rules on advertising, such as the Advertising Standards Authority's (ASA) 2021 Online Remit Guidance, still apply in the metaverse.
💬 Key risk areas for brands regarding metaverse advertising include the immersive nature of the platform that can increase the risk of consumers not recognizing advertising.
💰 Brands releasing NFTs need to be aware that they may be treated as cryptoassets, and additional obligations apply.
⚖️ Overall, while the issues thrown up by advertising in the metaverse are not new, the medium certainly creates heightened risks and is likely to draw regulator attention for the foreseeable future.
#MetaverseAdvertising #DigitalMarketing #Insights Read the article: https://www.globallegalpost.com/news/metaverse-advertising-applying-old-rules-to-a-brave-new-world-650988978
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