Metaverse studio Karta secures investment from figures in music, gaming and sport ๐
๐ Exciting news! Metaverse studio Karta has just secured $1.1 million in investment from industry figures across the music, gaming, sports, and finance worlds. This funding round is a game-changer for Karta and the Metaverse as a whole.
๐ฎ Karta, launched as a start-up in 2021 by music industry veteran Tony Barnes and former head of events at Fnatic, Erik Londrรฉ, aims to make the Metaverse accessible for musicians, brands, and sports rights-holders. With this investment, they are well-equipped to revolutionize the virtual world.
๐ก Over the last two years, Karta has delivered extraordinary projects on platforms like Roblox, Fortnite, and Decentraland. Collaborating with big names like Amazon Music, Sunsilk, and K-pop girl group Twice, they have reached over 100 million young people with their incredible virtual experiences.
๐ ๐ One of their standout projects is Twice Square, a fan experience in partnership with Republic Records and JYP Management. It's currently the No.1 music experience on Roblox and the third most popular branded experience overall on the platform in 2023.
๐ต ๐ Karta's dedication and innovation have earned them industry recognition and prestigious awards, including a Cannes Lions shortlist in the Health & Wellness category for their work with Ronald McDonald House. Their achievements speak volumes about the impact of the Metaverse.
๐ ๐ The recent funding round, led by GameTech Ventures, and with participation from notable names like Amy Thomson and Toikido, sets the stage for Karta to meet the skyrocketing demand for Metaverse experiences. They are set to revolutionize the way we engage with music, brands, and everyday life in the Metaverse.
๐ As CEO of Karta, I am grateful for the support of these influential industry figures. Their belief in the power and potential of the Metaverse is reaffirming. This investment will enable us to meet the growing demand for metaverse experiences and expand our team, platform, and reach. Together, let's shape the future of the virtual world!
#Metaverse #Innovation #Insights
Read the article: https://www.musicweek.com/digital/read/metaverse-studio-karta-secures-investment-from-figures-in-music-gaming-and-sport/088178
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