MoonSwatch prepares for mission to the Metaverse ⌚

🌕 Swatch Group has taken a major step towards the Metaverse with its recent trademark application to protect its iconic MoonSwatch brand in virtual spaces. 🚀 The application includes a range of virtual goods, works of art for online use, and digital files verified with non-fungible tokens (NFTs).

The application will prevent any unauthorised use of the MoonSwatch name in connection with virtual products and will enable Swatch Group to protect the brand as the Metaverse continues to gain traction. 🔒

It is a smart move by the company to protect its intellectual property, and Swatch Group has also applied for trademark protection for its "Omega" and "Seamaster" brands on the same date. 🤝

As virtual goods become increasingly popular in the Metaverse, it will be fascinating to see how brands adapt to the new digital environment. 💡

Read the article: https://www.watchpro.com/moonswatch-prepares-for-mission-to-the-metaverse/

#SwatchGroup #MoonSwatch #Metaverse #VirtualGoods #NFTs #IntellectualProperty #BrandProtection #Omega #Seamaster #Digitalisation #Innovation '#Insights