Next-generation XR : the technical challenge 👓

📈 Technology is constantly evolving, offering new ways to create and explore video content. From AI to XR, we're seeing new frontiers emerge - and extended reality (XR) is one of them. XR encompasses VR, AR, and MR, and can fully replace the outside world with a new reality. 🤯

👓 BT spent 18 months exploring the opportunities of XR. XR encompasses virtual reality, augmented reality and mixed reality. XR offers everything from apps that map contextual content onto a phone screen to fully immersive VR experiences that fully replace the outside world with a new reality.

🔥 In their experimental research phase, BT's Head of Immersive Content Research, Andrew Gower, led a project that created a series of prototypes in association with industry partners. These experiences included a MotoGP mixed reality application, a 3D render of a full-size bike, an interactive multi-view football experience, and volumetric video. The team experimented with spatial audio and used cloud computing and 5G to democratize XR, meaning the end user can access the experiences from almost anywhere.

😎 Gower explains the central premise, "The goal was to enable many more people to have the experience and not have to invest in high-end equipment." But the sheer technical challenge on the horizon is immense, particularly if you begin talking about deploying this form of experience at scale.

👀 One possible avenue mentioned was in sharing the processing load between the cloud and the end user’s device. BT's experiments in XR are a fascinating exploration of what is possible with a little imagination.

#XR #CloudComputing #Insights

Read the article: https://www.ibc.org/features/next-generation-xr-content-the-technical-challenges/9553.article

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