Starbucks's web3 Odyssey is seeing early signs of success ☕️
🌟 Get ready for the new era, web3 is taking over with the latest Starbucks Odyssey program! ☕️
🤑 Starbucks’s Odyssey program, an extension of the pre-existing Rewards program, has already started seeing early signs of success, generating incremental revenue from royalty streams linked to secondary sales. 🎉
💰 Members earn Odyssey Points by completing interactive journeys, in addition to purchasing beverages, and can redeem them for interactive experiences such as access to exclusive events and international trips, or Journey Stamp NFTs that can be traded, leading to a more holistic approach than the industry’s prior NFT forays. 💫
👥 Starbucks Odyssey has the ability to evolve loyalty beyond its transactional origins, which is a critical development given that the rewards program membership growth has historically been a driver of comps. Odyssey has not only increased the Starbucks Reward fold, but it also motivates existing members to engage differently and to a greater length. ☕️
📈 With some Journey Stamps selling for as much as $1,900, and total secondary trading volume reaching $164,000, Starbucks Odyssey is empowering users to participate in interactive journeys like games and virtual tours related to coffee education and Starbucks history. 🌍
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Read the article: https://www.theblock.co/post/215750/starbuckss-web3-odyssey-is-seeing-early-signs-of-success-bofa-says
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