Unity is using its new AI platforms to become more accessible to brands and agencies 🚀

🎮 Unity Technologies is revolutionizing game development with its new AI platforms, Unity Sentis and Unity Muse.

🚀 By making its game engine more accessible to brands and agencies, Unity is paving the way for innovative collaborations between digital creators and marketers.

💡 While Unity has already leveraged AI to scale its advertising platform, the introduction of these AI platforms takes its capabilities to a whole new level.

🌟 Unity Muse allows creators to bring their virtual worlds to life by interpreting natural language commands and generating AI-generated environments. This technology opens up endless possibilities for immersive gaming experiences.

🏞️ On the other hand, Unity Sentis empowers game developers with the ability to create unique dialogue trees for in-game characters. This not only enhances gameplay but also offers a more dynamic and personalized experience for players.

🗣️With the announcement of these AI platforms, Unity is bridging the gap between its network of professional creators and brands, enabling marketers to collaborate in building custom in-game items and spaces.

🤝The partnership between Apple and Unity for the Apple Vision Pro virtual reality headset is an exciting development that further highlights Unity's commitment to embracing AI and the metaverse.

🍏As technology continues to advance, we can expect Unity Technologies to stay at the forefront of innovation, creating even more opportunities for brands, agencies, and creators in the gaming industry.

#UnityAI #GamingRevolution #Insights

Read the article: https://digiday.com/marketing/why-unity-is-using-its-new-ai-platforms-to-become-more-accessible-to-brands-and-agencies/

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