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Unity is using its new AI platforms to become more accessible to brands and agencies ๐Ÿš€

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Unity is using its new AI platforms to become more accessible to brands and agencies ๐Ÿš€

Jamie Bykov-Brett
Jul 31, 2023
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Unity is using its new AI platforms to become more accessible to brands and agencies ๐Ÿš€

jamie.bykovbrett.net
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๐ŸŽฎ Unity Technologies is revolutionizing game development with its new AI platforms, Unity Sentis and Unity Muse.

๐Ÿš€ By making its game engine more accessible to brands and agencies, Unity is paving the way for innovative collaborations between digital creators and marketers.

๐Ÿ’ก While Unity has already leveraged AI to scale its advertising platform, the introduction of these AI platforms takes its capabilities to a whole new level.

๐ŸŒŸ Unity Muse allows creators to bring their virtual worlds to life by interpreting natural language commands and generating AI-generated environments. This technology opens up endless possibilities for immersive gaming experiences.

๐Ÿž๏ธ On the other hand, Unity Sentis empowers game developers with the ability to create unique dialogue trees for in-game characters. This not only enhances gameplay but also offers a more dynamic and personalized experience for players.

๐Ÿ—ฃ๏ธWith the announcement of these AI platforms, Unity is bridging the gap between its network of professional creators and brands, enabling marketers to collaborate in building custom in-game items and spaces.

๐ŸคThe partnership between Apple and Unity for the Apple Vision Pro virtual reality headset is an exciting development that further highlights Unity's commitment to embracing AI and the metaverse.

๐ŸAs technology continues to advance, we can expect Unity Technologies to stay at the forefront of innovation, creating even more opportunities for brands, agencies, and creators in the gaming industry.

#UnityAI #GamingRevolution #Insights

Read the article: https://digiday.com/marketing/why-unity-is-using-its-new-ai-platforms-to-become-more-accessible-to-brands-and-agencies/

๐Ÿ’ก Would you like to learn more? Join our Web3, Metaverse & AI learning community: http://distributedrepublic.xyz/

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