You Can Try On Copenhagen Fashion Week's Latest Styles in the Metaverse 🌍
✨ The largest fashion event in Scandinavia has enlisted a luxury mobile style game to enhance its program with daily in-game challenges.
💃 Fans of Copenhagen Fashion Week can style avatars and put together streetwear outfits in Drest beginning Aug 8, and running through Saturday, Aug. 12.
📸 The collaboration will spotlight Nordic brands such as Ganni, Remain, Cecilie Bahnsen and Stine Goya, integrating brand storytelling and custom digital backdrops featuring iconic Danish sites.
📱Each challenge within the game is built around a brief to style a model avatar using real-life luxury brands and real world events.
🚀 "Our brand partners value the high level of creative execution within the game and the fact that through gaming, they can reach a wider, and highly engaged, audience," says Drest founder and CEO Lucy Yeomans.
💻 This exciting partnership between Copenhagen Fashion Week and Drest not only brings fashion enthusiasts a unique and immersive experience, but also highlights the growing intersection of technology and fashion.
♻️ It's not just about looks; sustainability is also a key aspect of this collaboration. All the brands showcased in Drest have strong sustainability credentials, further emphasizing the importance of conscious fashion.
🌟With over 260 luxury brands on board, Drest is making waves in the fashion industry, bridging the gap between the digital and physical realms. I can't wait to see how Drest evolves into a Metaverse-enabled version, offering new social elements and personalized avatars for an even more immersive experience.
👗This partnership between Copenhagen Fashion Week and Drest is just the beginning, as the fashion industry continues to explore the possibilities of Web3 and virtual experiences.
#CopenhagenFashionWeek #FashionTech #Insights
Read the article: https://decrypt.co/151520/copenhagen-fashion-week-drest-game
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