🍸 Absolut Vodka is returning to the metaverse for a second year with a new human connection-focused strategy, partnering with Hey! Vina, where they will launch the Find Your ‘Best Festival Friend’ platform for this year's Coachella festival. 🤖 This campaign shows that brands continue to explore the metaverse for limited-time activations around big events despite the metaverse losing some of its luster.
Absolut returns to the Metaverse 🍸
Absolut returns to the Metaverse 🍸
Absolut returns to the Metaverse 🍸
🍸 Absolut Vodka is returning to the metaverse for a second year with a new human connection-focused strategy, partnering with Hey! Vina, where they will launch the Find Your ‘Best Festival Friend’ platform for this year's Coachella festival. 🤖 This campaign shows that brands continue to explore the metaverse for limited-time activations around big events despite the metaverse losing some of its luster.