👔 In a fascinating development, Emmerdale, the beloved soap opera, is set to extend into the metaverse with two new ITV projects in collaboration with The Screen Industries Growth Network (SIGN) and XR Stories. 🌐 The projects, known as 'Extending Emmerdale', will use Emmerdale's iconic intellectual property to create experimental prototypes in the interactive virtual world of the metaverse. This innovative use of the metaverse provides a unique opportunity for the soap opera to expand its brand and offer new ways for audiences to engage with the show.